Preparations for spoga horse in spring 2020 are in full swing. From Feb. 8-10, the trade fair will then once again welcome the international equestrian horse industry to the spoga horse Fashion Days.
"Our discussions with a wide range of representatives from the equestrian sport industry have shown that the demand for trendier and more up-to-date equestrian sport fashion for the horse and rider is higher than ever," stated Catja Caspary, vice president of Koelnmesse. "This is reason enough for us to place the focus on the theme in the scope of the spoga horse Fashion Days."
In order to adapt the event even more aptly to suit the demands of the exhibitors, Koelnmesse has developed as a result the new spring horse Fashion Days concept for the spring. For the trade visitors the focus of the trade fair in February is the Fashion Walk and the event experience. For the exhibitors the new concept offers an even stronger concentration on the business due to the focus on fashion and the support with all-in-one stand packages.
Riding clothes have been becoming more and more respectable for years and are not only on show in the stable yards of the world. The demand for trendier and more up-to-date equestrian sport fashion for the horse and rider is higher than ever. The Fashion Walk is going to be the highlight of the event in February 2020, where the international exhibitors will present the trends of the winter season 2020/21 live and in motion to the international exhibitor. The event character of the spring trade fair remains intact in the form of the spoga horse academy and is further enhanced by a high-class gala evening.
The focus on the core segment will allow exhibitors from the clothing sector to attract more attention. In addition to the Fashion Walk, the Premiere's Club will also offer the opportunity of a prominent secondary placement. With tailormade stand packages located around the Fashion Walk, the presence will be perfectly adapted to suit the needs of the equestrian sport fashion manufacturers. The spoga horse Fashion Days 2020 are thus positioning themselves as the new meeting point of the equestrian sport fashion industry.
