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Articles from 2019 In August


Durango adds to line

Durango Boots is broadening offerings to the equine and western sports market. With the addition of the durable, yet comfortable work western Durango Maverick XP collection and the high-western performance Durango Rebel Pro collection, Durango boots have become a staple at ranches and rodeo events. The brand signed professional team ropers Luke Brown and Paul Eaves to their Cowboy Ambassador roster this year. Durango’s new brand direction comes with a refined logo, brand statement and tagline, “This is Durango Country.”

The launch of Durango’s refreshed brand direction and new performance-focused offerings have inspired a new partnership with Boot Barn and Cavender’s stores in the Houston and Dallas areas, respectively. The stores will partner with the brand for radio, billboard and TV broadcast advertisements, and will feature the Durango Maverick XP and Durango Rebel Pro collections in-store. With tremendous growth as of late in the workwear and western sports markets, Durango is proud to partner with leading retailers in those industries.