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Articles from 2019 In November

Princess Royal to visit BETA International


Organizers of BETA International 2020 are looking forward to welcoming Her Royal Highness The Princess Royal to the trade show on Tues., Jan. 21, when she will be given a tour of the halls and introduced to members of the equestrian industry.

The visit will allow The Princess to meet young entrepreneurs and see the work of apprentice and student saddlers who will be displaying their skill, precision and craftsmanship. Exhibitors and visitors will also be able to hear The Princess give a short address during her visit.

“We are extremely honoured that The Princess Royal has accepted our invitation to visit the show,” said BETA International organiser Claire Thomas. “She is held in high regard throughout the equestrian world for her charity work and vast knowledge and enthusiasm for all things equine – in addition to her own abilities as a horsewoman.”

Her Royal Highness is connected to more than 300 charities, including positions as president of the Riding for the Disabled Association and perpetual master of the Worshipful Company of Saddlers. She is the British member of the International Olympic Committee and president of the British Olympic Assn., and was the first member of the Royal Family to compete in an Olympic Games. Her daughter, Zara Phillips, is clearly following in her mother’s footsteps with an incredibly successful equestrian career – and an eventing team silver medal in London 2012.

BETA International is the leading trade show for equestrian, pet, country and giftware. The 2020 show takes place at the NEC, Birmingham, Jan. 19-21. Entry is strictly trade only and free on registration at beta-int.com.

Preparations underway for Spoga Horse 2020


Preparations for spoga horse in spring 2020 are in full swing. From Feb. 8-10, the trade fair will then once again welcome the international equestrian horse industry to the spoga horse Fashion Days.

"Our discussions with a wide range of representatives from the equestrian sport industry have shown that the demand for trendier and more up-to-date equestrian sport fashion for the horse and rider is higher than ever," stated Catja Caspary, vice president of Koelnmesse. "This is reason enough for us to place the focus on the theme in the scope of the spoga horse Fashion Days."

In order to adapt the event even more aptly to suit the demands of the exhibitors, Koelnmesse has developed as a result the new spring horse Fashion Days concept for the spring. For the trade visitors the focus of the trade fair in February is the Fashion Walk and the event experience. For the exhibitors the new concept offers an even stronger concentration on the business due to the focus on fashion and the support with all-in-one stand packages.

Riding clothes have been becoming more and more respectable for years and are not only on show in the stable yards of the world. The demand for trendier and more up-to-date equestrian sport fashion for the horse and rider is higher than ever. The Fashion Walk is going to be the highlight of the event in February 2020, where the international exhibitors will present the trends of the winter season 2020/21 live and in motion to the international exhibitor. The event character of the spring trade fair remains intact in the form of the spoga horse academy and is further enhanced by a high-class gala evening.

The focus on the core segment will allow exhibitors from the clothing sector to attract more attention. In addition to the Fashion Walk, the Premiere's Club will also offer the opportunity of a prominent secondary placement. With tailormade stand packages located around the Fashion Walk, the presence will be perfectly adapted to suit the needs of the equestrian sport fashion manufacturers. The spoga horse Fashion Days 2020 are thus positioning themselves as the new meeting point of the equestrian sport fashion industry.


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FDA approves injection for fever control in horses

Shutterstock horses in stable

The U.S. Food & Drug Administration announced Nov. 26 that it has approved Zimeta (dipyrone injection) for the control of fever (known as pyrexia) in horses.

According to FDA, Zimeta belongs to the pyrazolone class of non-steroidal anti-inflammatory (NSAID) drugs and is the first injectable dipyrone product to receive FDA approval for use in horses.

Zimeta is a prescription animal drug product containing 500 mg of dipyrone per milliliter and is intended for intravenous injection once or twice daily (every 12 hours) for up to three days, FDA said. As a class, NSAIDs may be associated with adverse effects on the gastrointestinal system, kidneys and liver and a decreased ability to form blood clots (coagulopathy), FDA explained, noting that Zimeta has been shown to cause gastric ulcers, abnormal feces and prolongation of coagulation parameters in horses. Horses on Zimeta should be monitored for signs of lack of appetite, diarrhea or unexplained bleeding. In addition, caution should be used in horses at risk for hemorrhage, the agency added.

Zimeta is for use in horses only. The safe use of Zimeta has not been evaluated in horses under three years of age, horses used for breeding or pregnant or lactating mares. Zimeta is not for use in horses intended for human consumption or for use in food-producing animals, including lactating dairy animals, due to safety concerns for humans, FDA said.

Zimeta is not for use in humans. Direct contact with the skin should be avoided. Practitioners should employ precautions when handling and using loaded syringes to prevent accidental self-injection, as studies have indicated that dipyrone can cause agranulocytosis, a serious and potentially life-threating condition in which there is a white blood cell deficiency that can increase a person’s vulnerability to infection.

In 1977, FDA formally withdrew the approval of all dipyrone-containing drugs intended for use in humans after becoming aware of reports of agranulocytosis in treated patients, the agency said. Dipyrone is now prohibited for use in humans in several countries. However, FDA said the data generated to support the approval of Zimeta did not indicate that agranulocytosis occurred in horses treated with the drug.

Following the removal of the human drug product from the U.S. market, sales of an unapproved equine dipyrone product continued. However, in 1996, FDA removed the unapproved equine dipyrone product from the market due to concerns about its use in food-producing animals, the agency said. Subsequently, FDA noted increased distribution of compounded dipyrone sold for use in horses.

FDA cautioned veterinarians, animal caretakers and animal owners about the use of unapproved, compounded drugs that have not been evaluated for safety and effectiveness. These unapproved products may vary in quality, potency and bioavailability.

FDA-approved drugs have been demonstrated to be safe and effective for their intended use and have been consistently manufactured to preserve the drugs’ identity, strength, quality and purity. After FDA approval, the agency also continues to monitor the safety, efficacy and manufacturing of the drug. Safety monitoring includes the evaluation of post-approval adverse reactions. Unapproved drugs, including compounded drugs, do not undergo the same pre-approval and post-approval evaluations.

In the announcement, FDA strongly encouraged use of an FDA-approved dipyrone animal drug product, when dipyrone is indicated, for the control of pyrexia in horses.

As with all approved animal drugs, FDA said it will monitor and evaluate submitted adverse event reports for Zimeta, which would include monitoring for potential human safety risks associated with dipyrone and indications that the product is being used in an extra-label manner in food-producing animals.

Zimeta is manufactured by Kindred Biosciences Inc., based in Burlingame, Cal.

More information is in the Freedom of Information Act Summary and "Dear Veterinarian letter" from FDA.

Source: Food & Drug Administration, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.

Report targets global fiber production

The Preferred Fiber and Materials Market Report 2019 reveals that global fiber production has doubled in the last 20 years, reaching an all-time high of 107 million metric tons in 2018 and is expected to grow to 145 million metric tons by 2030 if business-as-usual continues. Included in this production increase from the 2018 reporting year are more responsible – or preferred – options for almost all fiber categories, however the volumes are still quite low in comparison to the conventional counterparts.

Textile Exchange's Preferred Fiber and Materials Market Report (PFMR) measures the production of fiber and materials with improved social and environmental impacts – known as Preferred. This in-depth report focuses on the industry's supply side, analyzing production volumes, availability and emerging fiber trends.

The Preferred Fiber and Materials Market Report 2019 reveals that global fiber production has doubled in the last 20 years, reaching an all-time high of 107 million metric tons in 2018 and is expected to grow to 145 million metric tons by 2030 if business-as-usual continues. Included in this production increase from the 2018 reporting year are more responsible – or preferred – options for almost all fiber categories, however the volumes are still quite low in comparison to the conventional counterparts.

The Preferred Fiber and Materials Market Report focuses on data in various fiber categories, including Plant-based Natural Fibers, Animal-based Fibers and Materials, Manmade Cellulosic Fibers, Synthetic Fibers, as well as takes a look at sustainability standards, initiatives, and trends.

This year, Textile Exchange has, for the first time, made more detailed supplier mapping information available as an accompaniment to the PFMR. This resource is accessible only by Supporter and Partner level members of Textile Exchange, who can access it via the organization's Hub.

Key findings include:

In the Plant-based Natural Fibers category, cotton is the most used fiber. Preferred cotton had a market share of 22% of the total global cotton production and was grown in 30 countries in the 2018 reporting year. Preferred cotton programs include: ABRAPA, BASF e3, Better Cotton Initiative (BCI), Cleaner Cotton, Cotton made in Africa (CmiA), Fairtrade, Fairtrade Organic, Field to Market, ISCC, myBMP, Organic, REEL Cotton, Regenerative Cotton and Transitional Cotton.

With the United States Farm Bill, 2018 was also an important year for hemp. See page 7 to 22 of the report for more information about plant-based natural fibers, including cotton, hemp, flax, and more.

Due to concerns about the treatment of animals for textile and apparel use, animal welfare standards and initiatives are in place to define responsible practices and provide assurance that specific criteria are being delivered on in the Animal-based Fibers and Materials category.

In 2018, preferred down was produced on thousands of farms in 13 countries. Preferred down is recognized through the adherence to standards, including Textile Exchange's Responsible Down Standard (RDS) that was developed in 2014, the Global Traceable Down Standard (TDS), and Downpass.

Wool is the most used animal-based fiber, with more than one million metric-tons produced globally. Preferred wool is estimated to be below 3% of the global market share. Preferred wool is identified by key standards and initiatives, including Textile Exchange's Responsible Wool Standard (RWS). The RWS was launched in 2016 and covered sheep on 278 farms in 6 countries during 2018.

2018 was also a significant year for mohair as Textile Exchange began the development of a Responsible Mohair Standard (RMS) that will sit alongside the RWS and provide assurance that mohair comes from farms with high animal welfare and progressive land management practices.

Additionally, Textile Exchange is continuing its work on the Responsible Leather Round Table and a newly assembled Responsible Cashmere Round Table.

Manmade Cellulosic Fibers category (MMCFs), are increasing steadily with a market share of approximately 6.2% of total fiber production volume, which is double what it was in 1990 and is expected to continue growing. MMCFs include viscose, acetate, lyocell, modal, and cupro.

In the Synthetic Fiber category for 2018, polyester was reported to have a market share of around 52% of the global fiber production, making it the most widely used fiber worldwide.

In an effort to accelerate the industry's use of preferred fibers, Textile Exchange said it has initiated a commitment to recycled polyester, one type of preferred polyester, that encouraged brands and retailers to publicly commit to increasing their use of recycled polyester by 25% by 2020. This goal was achieved in 2018 - two years ahead of schedule. While this momentum is exciting, the group's hope is that it will not be deterred by the 2018 recycled polyester market share being approximately 3% lower when compared to the 16% in the previous year. This, it was said, was due to the ban on importing different types of solid waste, including plastic bottles and polyester textile waste, to China that went into effect January 2018.

Textile Exchange aims to be the driving force for urgent climate action with a goal of 35-45% reduced CO2 emissions from textile fiber and material production by 2030

Recession could be on 12 to 18 month horizon


The U.S. economy – which often serves as a beacon for the global economy – is currently in the midst of the longest expansionary period in the nation’s history. But the question that’s seemingly on everyone’s mind today is whether or not another recession is imminent. And while there’s no reason for Association of Equipment Manufacturers (AEM) director of market intelligence Benjamin Duyck to suggest one is on tap for this coming year, economic indicators lead him to believe a recession could take place as soon as 2021.

“While we have a strong labor market and consumer spending, the biggest impediment to the market right now is the fear that consumer confidence might deteriorate,” said Duyck when speaking at the association’s Thinking Forward event at the Milwaukee School of Engineering (MSOE) in Milwaukee, Wisc. “Right now, global trade wars and strong protectionism are grinding on both the overall economy and the manufacturing sector. They are really having a negative impact.”

The consensus right now is that – because of the inversion of yield curves, which is widely considered to be a decent indicator – a recession could be on the horizon 12 to 18 months into the future. 

AEM shared that global economic growth has slowed considerably thus far this year. Gross domestic product growth currently sits at 2.3% but is expected to increase to 2.5 percent in the short term and 2.7 percent in the long run – the average growth rate for the last few decades.

Zeroing in on the U.S. economy – employment is strong, and consumers are spending right now. However, industrial production was down earlier this year (before rebounding as of late).

“It’s a little bit of a canary-in-the-coal-mine scenario,” said Duyck. “And while things have picked up a bit over the last several months, the decline in industrial production – along with a weakening of the ISM PMI – has raised questions regarding how well the U.S. economy is actually doing.”

Since the U.S. has experienced economic expansion for so long, Duyck said some manufacturers are looking at points or reversal and are acting more conservatively in this market as a result. However, he noted, real income wages have increased for U.S. workers over the last several months.

“And that’s always a good sign,” he added.

Ag outlook

The ag industry saw significant growth for several years leading up to 2013 or 2014, primarily driven by an uptick in farmland values and commodity prices. However, as commodity prices increased, so did global production. And when that occurs, said Duyck, prices have nowhere to go but down.

“The commodity prices increased because of natural events,” explained Duyck. “And since prices were higher, other countries began to produce more because it’s so profitable. All of a sudden, the natural event is no longer a factor and production levels in the U.S. are still high. There’s overproduction and commodity prices fell.”

“At this point, it just comes down to production outrunning demand,” said Duyck. “And it’s important to remember that, in economics – without too much interference from the government – that will automatically correct itself.”

According to Duyck, the biggest driver behind the ag market is farm income. Net cash farm income is expected to increase about 7.3 percent in 2019. Adjusted for inflation, he said, it’s about an increase of 5.4 percent when compared to the last two decades. 

"We need to start thinking about what happened with the major jump from 2011 through 2013 as a bubble," said Duyck. "There's every reason to believe that our current scenario will continue.”

AEM noted 2019 has been a solid year for the economy overall, as well as the ag and construction sectors. A number of factors – global trade wars and protectionism being chief among them – are leading to increased concern that a recession is right around the corner. And while that likely isn’t the case, it’s not unreasonable to suggest one may arrive by 2021.

Source: Association of Equipment Manufacturers

SDSU offers equine programs to American Indian, veteran students

SDSU riding program.jpg

This fall, the South Dakota State University equine teaching facility hosted horse handling and riding programs for American Indian students, veterans and current service members.

The programs met once a week for six weeks and participants experienced all aspects of horsemanship, including horse handling, safety, health and riding. The curriculum was put together by Jen Eide, equine teaching facility manager, and Dr. Carmen Paulson, an equine instructor in the animal science department.

“One of the goals of these programs is to provide a stress-free atmosphere where everyone can relax and enjoy the horses,” Paulson said. “Of all the topics covered in these programs, riding is the overwhelming favorite. This means the participants spend a lot of time in the saddle, both in the arena and out on the trail.”

Along with these core components, each program is individually tailored to fit specific needs. The American Indian student program is offered through the SDSU American Indian Student Center and is in its fifth year. It includes cultural components such as horse painting, in which the students paint the horses with historic symbols used by the Lakota people that are personally important to each of them.

“We want to be mindful of the traditional importance of the horse to the Lakota people,” said Morgan Catlett-Ausborn, academic and student success advisor for the SDSU American Indian Student Center.

Horses for Heroes, offered in partnership with the SDSU Veterans Affairs Office, targets the veteran population, which had been strictly for SDSU faculty, staff and students. However, the program was made available to Brookings-area veterans this year as well. 

“Another SDSU staff member and I heard a presentation about the benefits of horse riding for veterans and decided we would like to get a program started on campus, so we worked with the animal science department to bring Horses for Heroes to fruition,” said Russ Chavez, SDSU’s director for veterans affairs. The program is in its third year at SDSU.

The Office of Veterans Affairs recently received a grant of more than $22,000 from the National VA Adaptive Sports Grant Program to support the Horses for Heroes program. Funds from the grant will be used to purchase a ramp, helmets and a paraplegic saddle, in addition to supporting costs associated with running the program.

“We are really excited about receiving this grant and the opportunities it will provide to veterans and current service members,” Chavez said.

“Everyone at the equine teaching facility enjoys providing groups the opportunity to spend time with the equine residents and our staff. We look forward to working with the campus community in fostering the therapeutic advantages of the horse-human connection,” Eide said.

Can you meet the Gen Z challenge?

Gen Z Focus on Health and Thrift

“Price matters to the practical, passionate, and poorer generation just starting to graduate from college loaded with debt.” This is how Bloomberg Businessweek describes GenZers, born between the mid-1990s and later.

 Here’s the challenge: According to Bloomberg, GenZers felt the impact of the Great Recession. “After seeing their parents walloped by the 2008 financial crisis, they’re attracted to thrift stores, sustainable brands, and saving for a rainy day—even when they have steady jobs and rising wages.”

For those in marketing and sales, this picture is far different from that of Millennials, who preceded Gen Z. Be prepared to answer the following questions if you want to capture Gen Z business:

•            Are your core values transparent and do they align with those of this cohort?

•            Is your social media relevant and current?

•            Are you using appropriate humor?

•            Are you cultivating long-term relationships through content with appropriate storytelling?

•            Do you know their personal preferences so you can treat them as individuals?

•            Are you ditching the product price and feature approach and appealing to emotions and value?

Takeaway: It’s time to take GenZers seriously. As Bloomberg points out, they will “comprise 40 percent of consumers by next year.”


Why good prospects don't want to meet with salespeople

With a combination of education practice and feedback a club39s sales team will continue to improve its closing percentage Photo by Thinkstock
<p>With a combination of education, practice and feedback, a club&#39;s sales team will continue to improve its closing percentage. <em>Photo by Thinkstock.</em></p>

At one point, Forester Research asked over 300 corporate buyers if vendor salespeople were frequently prepared for meeting with them. While the buyers’ responses to all seven areas covered were disturbing, two should be of particular interest to anyone in sales:

 Q.  Were the salespeople prepared for answering questions asked of them?

A.  70% were not prepared

Q.  Did the salespeople have relevant examples or case studies to share?

A.  78% did not

 Upshot: there’s no mystery as to why good prospects are hesitant about meeting with salespeople. They want their questions answered and accurate information before saying yes. It's no surprise that so many sales are lost.

Why myths about generational differences hurt sales

“You surprised me,” the salesperson said. “How’s that?” I replied. “Well, you’re an older person and I didn’t think you’d be interested.” The pictures we have in our heads about generational differences surface in sales situations. The email from the Gap grabbed my attention, “The only slim fit you’ll ever need.” Needless to say, they were a few generations—and sizes—off!

Basing your sales approach on popular generational traits can be dangerous—such as Boomers are loyal and mature. Studies actually show a significant fluidity within generations. For example, there are many Millennials whose preferences range from Gen Z to the Silent Generation.

All of which suggests that it’s a mistake to assume the pictures in our heads about people and their preferences are accurate. Because of false assumptions, it’s easy for salespeople to misread a customer’s needs and aspirations. When it happens, it leads to missed opportunities.