The American Equestrian Trade Association (AETA) has announced that it will no longer partner with Hopper Expositions, Inc. for production of the AETA International Trade Show.
According to AETA Board of Directors President Kelly Herd, "AETA Board of Directors is in full agreement that the dissolution of the relationship presents our organization and the industry with an excellent opportunity!"
AETA, which is a non-profit organization run by its members who are in the equestrian trade, will take full control of the AETA International Equestrian Trade Show. It will hold the show January 28 - 30, 2017 at the Greater Philadelphia Expo Center in Oaks, PA.
"We are now in a position, like never before, for members of the trade to control our own destiny," explains Herd. "We finally have the opportunity to produce a show that will truly benefit the industry - by the members for the members. Moving forward, the AETA International Trade Show will now provide money back into the equine industry. We are excited to be able to move forward with an event that is beneficial for our industry," he said.
AETA will now be in full control of the AETA International Trade Show brand, schedule, location, programming, development and future. "We look forward to partnering with our members and the industry to bring a more modern and innovative era to the AETA International Trade Show," said Herd, who pointed out that with the elimination of the "middleman," the costs of the show will be more affordable including reduced booth costs.Retailers who attend the show will still be able to enjoy exclusive AETA benefits, like the Golden Ticket which pays for a one complimentary night hotel stay per show; as well as, the AETA Bucks program which gives AETA member retailers $250 to spend at each show, subsequently bringing hundreds of thousands of buying dollars to each show. AETA is also excited to announce the newest benefit, AETA University, a FREE comprehensive educational program for attendees that will be held at the show. Herd says that member benefits will continue, and grow and attract more exhibitors and buyers to the AETA trade show.