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Wrangler, Paradox Watch launch new spring collection

Article-Wrangler, Paradox Watch launch new spring collection

A collection of timepieces that's true to the apparel icon’s place as a steward of the western lifestyle

Wrangler announced it has partnered with Paradox Fine Watch Company in a licensing agreement to launch a new watch collection, which features 65 different models and 20 different series for men and women.

“We are proud to partner with Wrangler to develop a collection of timepieces that stays true to the apparel icon’s place as a steward of the western lifestyle,” said Mark Schatten, executive director of Paradox Fine Watch Company. “Our watches offer a broad range of beautiful styles and functionality, backed by the time-honored quality and rugged durability of the Wrangler name.”

While the Wrangler Watch line is influenced by its western ties, the models also feature a sleek, modern design fitting for today’s trends. Inspired by the brand DNA and unique details woven into the Wrangler line of jeans, jackets and shirts, the watches are built to stand the test of time, a legacy Paradox has built and owned for the last 40 years.

“Complementing Paradox Fine Watch Company’s four decades of expertise in watchmaking with the western flair that our brand is built on is an exciting opportunity to expand on how consumers can embody the Wrangler lifestyle,” said Douglas Parker, director of licensing, Wrangler. “The collection is meant to stay true to our roots but offer a diverse selection that appeals to many individuals.”

Paradox Fine Watch Company is an established leader in the watch market and has earned a reputation for the variety of famous brands it has carried over the years. Paradox is currently the watch distributor for Casio G-Shock and Garmin and the licensee for Alfred Sung and now Wrangler in Canada and the U.S.

Wrangler Watches will be available through online and brick and mortar retailers, with limited styles available on Wrangler.com. The collection ranges from $25 to $75 MSRP and will be supported by an integrated marketing campaign.

Paradox Fine Watch Company is a division of Vistatech Enterprises, Ltd. Organized by CEO Morris Weiser in 1978, Vistatech is a New York corporation for the nationwide and worldwide wholesale distribution of famous-brand watches and consumer electronics. Vistatech has distinguished itself over the past 40 years as the market leader both at home and abroad and has garnered a keen reputation for able execution, flexibility, reliability, and integrity both when functioning as a trading company, as a full-service distributor and more recently, as a manufacturer-vendor. Vistatech, its subsidiaries, and its affiliated companies together represent a wealth of broad wholesale and retail experience for 40 years with emphasis on watches and “small” consumer electronics.

Wrangler has been an icon in authentic American style around the world for more than 70 years. With a rich legacy rooted in the American west, Wrangler commits to offering unmatched quality and timeless design. Its collections for men, women and children look and feel great, inspiring those who wear them to be strong and ready for life, every day.

Wrangler is available in retail stores worldwide, including brand flagship stores in Denver and Dallas, department stores, mass-market retailers, specialty shops, western outfitters, and online. 

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