In light of the recent natural disasters that struck California, Texas, and the Bahamas, the team at Twisted X partnered with the Two Ten Footwear Foundation, Share Your Shoes, program to donate footwear to support relief and recovery efforts for footwear industry employees affected by these disasters.
According to Tricia Mahoney, VP of Marketing, Twisted X has donated more than 14,000 pairs of footwear to Two Ten Footwear. Proceeds from the footwear will be used to help U.S. footwear employees and their families whose lives have been directly impacted by the disasters. Any remaining funds will be allocated to emergency financial relief for [footwear] families in crisis. Additionally, Twisted X donated blankets, with their signature ecoTWX material, to victims in all locations. Each blanket is made 100% from 40 recycled water bottles salvaged from oceans and landfills.
“We were lucky enough to be able to donate $2 million dollars’ worth of footwear to those affected by Hurricane Harvey back in 2017. Being able to help those in need is just in our DNA. Our intent is to pay it forward in hopes that other will too. On this earth, we are a team of humans… and we all need to support each other,” said Mahoney.
“We have a responsibility as humans to help the environment and community we live in. People often overlook donating footwear – we’re a humanitarian-focused footwear brand. It just makes sense and it’s who we are,” explained Twisted X CEO, Prasad Reddy.
“Twisted X emphasizes compassion as one of their highest priorities as a company. They are a perfect example of the care and concern inherent in our footwear community, and we are honored to partner with them. Their generous donation of 14,000 pairs of footwear helps us provide emergency financial relief to our colleagues in crisis,” said Terri Rawson, Chief Marketing & Development Officer for Two Ten Footwear Foundation.