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Juan Antonio, Fast Back Ropes, Chacon Belts To Open Showrooms at Dallas Market Center

Three renowned Western brands join the largest Western Marketplace.

Dallas Market Center, the leading western and English lifestyle marketplace and home to WESA’s International Western/English Apparel & Equipment Markets and AETA International Trade Shows beginning in 2021, announces that Juan Antonio, Fast Back Ropes, and Chacon Belts will open permanent showrooms inside its growing western and English marketplace.

“We are thrilled to welcome Juan Antonio, Fast Back Ropes, and Chacon Belts to Dallas this fall,” said Cindy Morris, president and CEO of Dallas Market Center. “These three companies, representing both western fashion and performance accessories, help up us continue to build momentum as the world’s largest and most comprehensive western and English marketplace.”

Juan Antonio Cerrillo, founder of the Juan Antonio handbag collection, creates contemporary yet classic bags that befit both urban and western settings. Each is one-of-a-kind, handcrafted by skilled artisans from the finest leathers. Having exhibited at Dallas Market Center for many years now, Cerrillo says he’s excited to lay down roots come October 1 on the 14th floor in showroom 14399.

“We’ve had great success in our temp space at the Dallas Market Center and look forward to joining the other amazing western brands in our new permanent home on the 14th floor,” Cerrillo said. “What an incredible opportunity to introduce our beautiful, handmade bags to new buyers and connect with longtime customers and deepen our partnership to Dallas.”

Chacon Belts and Buckles, opening its new showroom November 1 in space 14828, is an artisan collection that combines premium leathers with sterling silver and semi-precious stones in designs of Southwest elegance. Hand-cast and -finished, products from Chacon get better with age.

“’Chacon’ is a family owned business located in the mountains of Northern New Mexico,” says Bruce Erickson, owner of Chacon Belts and Buckles. “It was founded in 1972 with the notion that high quality was important. In 1986 we expanded into producing sterling silver buckle sets to go with the belts. With the help of good friends, we make everything here in the USA. We try our best to produce good products, provide good service and we enjoy the friendships we've made along the way. We thank our great customers and the vendors who have made our business viable. We are looking forward to showing at the Dallas Market Center.”

Also opening on November 1, Fast Back Ropes will debut in space 14977. The company was created with a single mission in mind: to build the best rope on the market. Through the invaluable feedback from ropers nationwide and rigorous testing, Fast Back has developed optimal ropes for every climate and humidity situation, offering something to suit every roper.

“This new showroom allows us to connect with loyal customers and expand our reach to a whole new set of buyers,” said Coy Upchurch, General Manager of Fast Back Ropes. “We look forward to partnering with Dallas Market Center to showcase our time-tested, quality ropes and equipment alongside a strong western community.” 

Dallas Market Center features hundreds of western and English lifestyle brands serving retail buyers from across the U.S. and internationally. In fact, no other marketplace in the world attracts more buyers seeking western, English, and equestrian-inspired products, including retailers broadening their merchandise mix.

January 2021 marks the debut of the world’s largest marketplace for Western and English products with WESA’s International Western/English Apparel & Equipment Market (January 14-17) and the AETA International Trade Show (January 14-17).

This summer Dallas Market Center held successful trade events for western buyers as well as apparel and accessories, gift and home. The events featured more brands and attracted more quality buyers than any other wholesale trade event in the United States. With strict health and safety measures in place, buyers were able to safely and comfortably discover new resources and place orders across the marketplace.

About Dallas Market Center

Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products from exhibitors throughout the year via dominant trade events for gift, home décor, holiday and floral; the nation’s most comprehensive apparel and accessories markets featuring the latest styles from East Coast and West Coast designers; the largest residential lighting trade event in North America; and the largest and most successful open-daily design center. The marketplace is located in the strongest economic zone in the country. In addition, more than 80 percent of Dallas Market Center buyers report that they do not shop other market centers. To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center and Lightovation Apps. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the Dallas Market Center blog.

About WESA and the International Western/English Apparel & Equipment Markets

The Western & English Sales Association (WESA) was organized in 1921 and its founders launched an initial trade show in Denver in January 1922, with the goal of creating a forum where retailers, manufacturers, and sales representatives could conduct business in an atmosphere of fair trade and fellowship. Today, WESA is more than 900 members strong and produces the International Western/English Apparel & Equipment Markets, the world’s largest trade events for the Equestrian Industry, attracting a constantly growing global audience. WESA Markets are regarded as the single-sourcing entity for more than 1,300 product lines, bringing more than 4,500 retailers to the WESA Markets each year. WESA also serves as a source for information and education for retailers and exhibitors, bringing soil business and lifestyle expertise to the trade, through Market seminars and demonstrations. wesatradeshow.com

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