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Georgia Boot renews partnership with 4-H through 2023

Partnership aims to support future leaders through promotional programs.

NELSONVILLE, Ohio (Sept. 21, 2020) – Georgia Boot, America’s hardest-working boot for more than 80 years, is extending its partnership with 4-H by creating promotional programs that directly benefit 4-H clubs in local communities and nationally through 2023. For more than 100 years, 4-H, the nation’s largest youth development organization, has changed the lives of millions of young people through hands-on learning experiences that help build life skills like confidence, creativity, leadership and resiliency.

Beginning this year through 2023, Georgia Boot will offer promotions with select retail partners and via GeorgiaBoot.com with a portion of all sales from those promotions benefitting local and national 4-H programs. Following a fall launch with a few select retailers, Georgia Boot will begin identifying retail partners for a larger, national program in 2021.

The program gives Georgia Boot customers the unique opportunity to support youth mentorship, research and community projects for the next generation of leaders in their own communities.

“4-H is a strong and proud organization dedicated to creating opportunity for young people while improving lives and communities across the country,” said Melissa Lewis, marketing manager for Georgia Boot. “After a successful launch to our partnership in 2019, we’re excited to expand our role and to provide a simple pathway for our loyal customers to support these essential 4-H programs.”

Through its network of over 100 public universities, 4-H’s research-backed programs reach young people through school and community clubs, in-school and after-school programs and 4-H camps. The life-changing 4-H experience is delivered by 3,500 4‑H professionals and 500,000 volunteers who serve every county and parish in the country. 4-H programs are peer-led, hands-on and community-focused with programming that is often customized to fit the needs of the local community.

“In 4-H, we believe in the power of young people and the key role they can play in creating a more promising and equitable future,” said Heather Elliott, Vice President of Resource Development, National 4-H Council. “Thanks to the support and partnership from organizations like Georgia Boot, we can help ensure even more young people have equal access to opportunities to reach their full potential.”

For information on ways to get involved or about the partnership, visit 4-H.org.

About Georgia Boot

For over 75 years, Georgia Boot® has been a leader in the work footwear market. Based in Nelsonville, Ohio, the company manufactures and markets quality work and outdoor footwear. The company's products are available in nearly 3,000 retail and catalog outlets. It is a division of Rocky Brands, a publicly traded company on NASDAQ® under the symbol: RCKY. For more information visit follow us on Twitter, @GeorgiaBoot, or Facebook facebook.com/GeorgiaBoot.

 

About 4-H

4-H, the nation’s largest youth development organization, grows confident young people who are empowered for life today and prepared for career tomorrow. 4-H programs empower nearly six million young people across the U.S. through experiences that develop critical life skills. 4-H is the youth development program of our nation’s Cooperative Extension System and USDA, and serves every county and parish in the U.S. through a network of 110 public universities and more than 3000 local Extension offices. The research-backed 4-H experience grows young people who are four times more likely to contribute to their communities; two times more likely to make healthier choices; two times more likely to be civically active; and two times more likely to participate in STEM programs.

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