British retailer fighting back, winning against Amazon

Britain’s largest consumer-electronics retailer has found a way to thrive in an area where Amazon’s presence is long established.

As Amazon.com moves deeper into the grocery and fashion industries, the companies in its cross hairs could look to the U.K. for a lesson in how to handle an incursion from the Seattle-based company.

Dixons Carphone, Britain’s largest consumer-electronics retailer, has thrived in an area where Amazon’s presence is long established. Selling an array of products from mobile phones to dishwashers, the company has boosted its market share by first matching Amazon on price across almost all categories, then redesigning stores to lure shoppers and sell them supplementary services.

http://www.seattletimes.com/business/as-fear-of-amazon-widens-one-british-retailer-is-fighting-back/

 

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