Durango partners with operation Troop Aid

Durango Boot, a division of Rocky Brands, Inc., is partnering with Operation Troop Aid to support U.S. Service members deployed overseas.

Durango Boot, a division of Rocky Brands, Inc., is partnering with Operation Troop Aid to support U.S. Service members deployed overseas.

Durango will donate $10 to Operation Troop Aid each time a purchase of at least $100 is made on DurangoBoots.com using the code TROOPAID10. Customers who use the code will receive 10% off and free ground shipping. The promotion runs through February 2018.

Operation Troop Aid is a 501c3 non-profit that strives to make a positive difference and inspire our Armed Forces by providing care packages to troops deployed overseas. The care packages are funded through partnerships within the music and entertainment industry as well as through public donations. The organization was founded in 2004 and is based out of Music City, USA - Nashville, Tenn.

“Durango Boots has a great tradition of supporting non-profit organizations and the military, and given our connection to the country music industry, this partnership made perfect sense,” said Erin DeLong, marketing manager for Durango Boot. “We’re excited to work with Operation Troop Aid founder Mark Woods and share in his vision of standing with our troops through uplifting support, even from afar.”

The promotion was kicked off with an announcement at the Nashville Palace Concert series hosted by Nashville radio station WSM-AM 650 Friday, March 17.

“It is an honor to partner with Durango Boots,” Woods said. “For the company to offer a consumer discount and donation for a full year is a tremendous commitment and Operation Troop Aid is blessed to have their support.”

For more information on Operation Troop Aid, visit the organization website at http://operationtroopaid.org

Founded in 1966 Durango Boot manufactures and markets quality-crafted western and fashion footwear for men, women and children. It is a division of Rocky Brands, a publicly traded company on NASDAQ under the symbol: RCKY.

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