There’s no magic to marketing, and there are no gimmicks. Marketing delivers the right results when it pulls customers closer and closer so you can understand them and they can appreciate why doing business with you makes good sense—their way of...
The decision to upgrade POS equipment may depend less on these fine points of analysis and more on consumer pressure.
The credit card industry continues to generate a confusing array of terms. Here's what you need to know about the different types of cards.
Good salespeople and retails fail, not because of poor sales skills, but because they sabotage themselves.
AETA has hired Unbridled Solutions, a Denverbased event design and marketing agency for production of the AETA International Trade Show.
While overtime rules look simple on paper, applying them in the real world can often be difficult. Consider these three typical scenarios.
Retailers failing to pay overtime to nonexempt workers face costly penalties. The stakes have been raised higher with new regulations.
Hopper Expositions is launching a new trade show Charlotte, N.C., to be called the Charlotte International Equestrian Trade Show.
AETA will hold its next show January 28 - 30, 2017, at the Greater Philadelphia Expo Center in Oaks, PA.