The company’s third-party logistics partner, Coppell-based Daryl Flood Logistics, also stepped in to help with the donation.
“The first thing people lose is their footwear,” said Twisted X CEO Prasad Reddy. “Even first responders ruin their shoes and boots wading into water to help others – it’s a total loss. We really wanted to help our fellow Texans in this difficult time.”
Twisted X committed to donating $1 million in footwear to the Hurricane Harvey victims. But the need was greater than the company realized, so they’ve recently upped that committed to $2 million in boots and shoes.
In addition, Twisted X recently also donated directly to the Baytown, Texas Boot Barn that was heavily affected. “Our associates were directly impacted by the floods,” said store manager Eduardo Pedraza. “We had an associate who lost everything from clothing to all furniture in her home. We had several associates who had two feet of water in their homes and lost personal vehicles. Twisted X donated many pairs of the USA style moccasins to, not only our store associates, but many Baytown residents.”
In partnership with Soles4Souls as the distributor, the effort has been a momentous one, displaying with aplomb organizations stepping up to help thousands still in need in the storm’s wake.