Kohl's shares soar as Amazon partnership ramps up

Kohl's is sleeping with the enemy and that may well be a good thing.

According to an article on CNBC, Kohl's is "sleeping with the enemy" and that's a good thing. The article quotes Jefferies analyst Randal Konik.

It's no surprise Amazon has been dubbed the enemy of the retail world, stealing market share from traditional players. But some (including Nike and Sears) have decided it's better to work with the e-commerce giant than clash and compete.

Last October, Kohl's started selling Amazon's smart home products and accepting the online retailer's returns at a handful of its U.S. stores. Since then, some people have made the case for Amazon outright acquiring Kohl's for its real estate and loyal customer base.

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TAGS: Marketing
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