With disposable personal income climbing and consumer confidence staying elevated across the U.S., the holiday shopping season could bring healthier sales for retailers to cap off a tumultuous year.
Deloitte said it expects retailers to see holiday sales growth of as much as 4.5 percent. Last year, total sales for the season climbed 3.6 percent, matching results in 2015.
E-commerce sales, meanwhile, are expected to increase 18 to 21 percent during the 2017 holiday season, the firm found. Digital sales climbed 14.3 percent in 2016.
"Sentiment and spending indicators are firing on all cylinders, but the question is: How will retailers respond given the profound disruption across the industry?" said Rod Sides, who heads up Deloitte's Retail & Distribution practice.