Demand for locally grown food thrives
A lot of people grow produce, and sell it at roadside stands and farmers markets. What Green B.E.A.N. does for producers is give them an opportunity to have vast distribution. B.E.A.N. stands for Biodynamic, Education, Agriculture and Nutrition.
The competition for growers wanting to sell their products through the company is growing. Although it has an open door to anyone who wants to present their product, Green B.E.A.N. is all about quality. According to the general manager, Nick Brown, potential growers fill out an application and agree to adhere to certain specifications for the final product they are producing.
• Green B.E.A.N. marketing company is connecting growers to consumers.
• Quality is the key to growing a customer base, says general manager.
• The company is selective about the growers it works with.
The company wants to keep good relationships with its growers, he notes. Brown claims during the season, the majority of his time is spent coordinating harvests and deliveries. During the high peak of growing season, 80% of all Green B.E.A.N.’s produce comes from local producers.
The main hub in Indianapolis is where the preparation, sorting and packing of bins takes place for Indiana routes. Cincinnati and Columbus, Ohio, both have warehouses that have production lines and storage capability. Each is run with precision and efficiency, Brown says. Produce is carefully sorted and compared to ideal quality.
“People vote with their dollars — they want the produce to be of high quality, and they want to support local farming,” Brown says.
To make things tick, Green B.E.A.N. must utilize other sources to keep up with the ever-growing demand for its products. Owner Matt Ewer runs a farm in Sheridan, where produce is also grown for the company.
McClain writes from Greenwood.
This article published in the February, 2012 edition of INDIANA PRAIRIE FARMER.